...AKA "The TV Ratings Company", in a separate business unit servicing Consumer Packaged Goods and multiple adjacent verticals. Projects include input/output for respondent surveys, field study analysis and reporting tools that distill complex data into consultative narratives with actionable insights.
The work I do helps clients bring successful innovations to market faster.
Motivated by opportunities for positive outcomes, I am a self-starter and critical thinker. My experience leverages conventional design knowledge upon evolving skills in latest practices and tools.
Intuition and empathy are center-stage throughout all phases of a project lifecycle in which hypotheses, technical constraints and priorities are evaluated to align user goals with business objectives.
I take a user-centric, multidisciplinary approach to design, front-end development and copywriting. Paired with business expertise, I bring a pragmatic mindset to where working across functions is essential.
My affinity for design dates back to adolescence when I was writing for an international Rock music magazine and publishing my own on a shoestring budget out of my parents’ house. As a fledgling Middle School art class painter using my artistic skills for cut and paste photocopied compositions, I later discovered the digital principles necessary for print design, and HTML shortly thereafter, for a companion website with an egregious usage of frames and animated gifs. Yeah, I've been doing this a while.
In addition to passion projects in design (such as this website), I moonlight as a musican and have a knack for travel, fumbling my way through two other languages, expert-level snowboarding, novice-level surfing and rock climbing.
Transformed convoluted and stagnant service products into a scalable digital platform that expedites the results clients need to bring innovations to market faster and perform successfully.
Launched four products that have largely improved field cost, modernization and profitability by generating an excess of $30M in sales, reduced respondent dropout rates by 11.5% within four months after launch, and saving years in aggregate for clients.
Work with cross-functional teams to synthesize business objectives and user needs into products that deliver data which is actionable, malleable and efficient.
Execution for effective solutions include interactive and static prototypes (high/low fidelity mock-ups, wireframes, HTML, CSS, JavaScript), that are validated with stakeholders and user testing.
Created and maintain a design system that promotes a taxonomy for patterns and interaction models, drives consistency across applications and aligns with brand standards.
Designed, implemented and managed product websites, landing pages, e-mail blasts and affiliate micro-sites to increase conversions.
Revitalized back-end design that enhanced performance for PC Optimization / Maintenance software, products and services.
Worked within a small agency startup ushering marketing concepts through street campaigns, promotional events, email blasts, and websites for boutique brand, hospitality and entertainment industries.
Earned agency experience serving Private Equity and Capital Management firms on various projects ranging from information architecture and identity design, to print collateral including style guides, pitchbooks and electronic presentations.
Worked in a variety of locations and roles utilizing skills in Desktop Publishing and Pre-Press within a fast-paced, corporate environment requiring focus on efficacy and visual integrity of the final products delivered to customers and vendors.
Attended courses for further education on topics aside from Graphic Design.
Obtained fundamental skills and certificate completion through concentration on Print, Web, Multimedia, Marketing, Screen Printing, Pre-Press, Desktop Publishing, Drawing and 2D Art/Design.